Tuesday, 11 December 2012

Microsoft's #DroidRage Twitter campaign backfires, leads to #WindowsRage


Microsoft Windows Phone team kicked off a #DroidRage campaign on Twitter earlier this week encouraging users to share their stories related to malware on their Android smartphones. In return, Microsoft promised "get-well presents" to the best/ worst stories.

While the campaign received some genuine responses, it wasn't long before it backfired on Microsoft, as people started sharing their horror stories related to Windows Phone, tagging them with #WindowsRage. Here are a couple:

This is not the first time Microsoft has targeted Google, though this is likely the first time things have gone wrong so spectacularly for Redmond. Microsoft held the #DroidRage campaign last year as well, with not-so-embarrassing results.

More recently, Microsoft attacked Google in a series of TV ads, describing the dominant search engine as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine. To punctuate its point, Microsoft warned consumers that they risk getting "scroogled" if they rely on Google's shopping search service.

Earlier, Microsoft launched a campaign called "Bing It On", trying to show web users the quality of its Bing search engine is better than Google's. The software company unveiled the site "bingiton.com" where users input five search queries and the unbranded search results of Bing and Google were shown in two columns. For each query, users were asked to choose a winner (or a draw) and the test showed which search engine come on top in the end.

With agency inputs

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